You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. The following mobile marketing tips will give you helpful information on how to succeed with this innovative technology.
Your mobile marketing campaign should be easy to use and simple. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. When you get the first one on the right track, you will be ready to start your next venture.
Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, use a direct mail campaign to inform customers of an upcoming sale. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
Use mobile marketing in conjunction with all relevant online functions. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate. People are more motivated to purchase when they are engaged instead of just passively reading.
Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. Simple messages that will work for all these is easier than custom fitting one for each. Keeping things simple is essential in the game of mobile marketing.
When using mobile marketing, make your ads easy to send. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
Get a good understanding of your audience. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What type of OS is on their mobile device? By researching your audience before launching a marketing campaign, you will make the most of your marketing efforts.
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. If you have flash on your normal website, then you must only link to your mobile version.
As we have shown you, mobile marketing campaigns all have some components in common. They are different in terms of function and execution. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.