Mobile marketing is actually kind of exciting to deal with once you have reasonable expectations of what mobile devices can do for advertising your business. It can garner you a lot of exposure if done correctly. This article will help you unleash the power of mobile marketing with the following tips.
Invest in dedicated short codes rather than sharing them. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. If you keep using the same short code, it will eventually be linked to your company. The price is more than justified because it allows you to sidestep costly legal battles. You could be liable for the abuses of a code sharing company.
Listening to the wants and needs of customers is the first step to successful mobile marketing. Pay attention to your customers and what they are asking for, and give it to them if you can. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
Send offers once a week or less often. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Mobile platforms should drive visitors to your main site. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Do not develop your business solely on a mobile platform.
You should never send messages to your customers without a good reason. You should only message them with useful information. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers need quality information from your mobile marketing.
Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. The KISS principle shows up strong in mobile marketing.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They may pass it along and increase the reach of your mobile marketing.
Offer your customers product-response quizzes or a trivia game in your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. The quiz or trivia game can be used to obtain feedback and reviews about your products from customers, while simultaneously improving relations by providing entertainment.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Attention spans are short, so use a short message which includes your company’s name.
Make certain that your mobile marketing content is visible and function on every platform. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. Scripting, in particular, can vary considerably between devices, and your marketing campaign has to address that variance.
Conduct a test for usability. It can be time consuming, but worth the effort. It’s important to be certain that your recipients can to see the content you have sent. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. They can be used to share many things including both information about your product and discounts. Your customers can easily use these codes with their cellphones. By using this resource you can interact with your customers while you have their attention.
A/B testing could be helpful with a mobile landing page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Choose the better performing option from the two of them.
Try sending out reminders of your big events a couple of hours beforehand. A well-timed text message could be just the right spur to drive customers to check out your event.
Offering free apps is a great way to market; however, you might not realize that creating applications can be easy. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Include maps designed for mobile devices on your site to bring in local customers. They will allow your potential customers to find your location easily when they are searching for your store.
Use a mobile marketing strategy that keeps you visible and relevant. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a mobile site that appeals to potential customers can be difficult. Outsource this to qualified candidates if you want things to go smoothly.
You can do a lot with mobile devices to help better promote your company to a lot of customers. Luckily, these tips contain advice that could be beneficial to you.