Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. As a result, your website, content, and ads might look fine under one platform but not under another. You should test on the most popular mobile devices, such as iPhone and Android.
Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You need to set yourself apart from everyone else.
Be concise, but also make sure your message is understood. Your customers should be able to get access to the desired information with a minimum of clicks. The keypad on most mobile devices is very small, which makes extensive typing a chore. With that in mind, you should limit the length of messages.
Don’t send random messages to your customers. Every message you send them should be relevant and useful. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Continue to solicit customer feedback from those who seem willing to give it.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Any printed materials you produce should carry these QR codes. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
If you want to be successful with mobile marketing, only send messages with valuable offers. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.
Do not overdo your use of mobile marketing, or customers may get annoyed. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. Your efforts will result in new customers and increased business.
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