Location can play a huge role in a great mobile marketing campaign. Unlike other marketing methods, mobile marketing lets customers know right where you are. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Give some thought to the potential that location-specific marketing strategies present for your business.
It is important to do research about your potential audience. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Do they prefer cell phones over computers? Which operating systems do they use for their phones? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. SMS can work against you because it is tied to mobile device notifications. You can create a privacy issue. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. This is a great way to build up your brand loyalty.
To expand the reach of your campaign, make effective use of QR codes. You can use these codes to pass on various discounts to your customers. They are easily captured through a cellphone and they are very easy to use. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
Mobile marketing messages should include a discount code or a promotional offer. This will entice customers in to check out the products you are selling.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. By including maps, customers can look up your location quickly from their phone.
When you are mobile marketing focus mainly on keeping customers coming back. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. A lot of the time, new customers perceive mobile marketing messages to be spam.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
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